Władysław J. Paluchowski, Grażyna Bartkowiak (red.), Psychologia a promocja, t. 1 – W poszukiwaniu skuteczności, t. 2 – Zachowania konsumentów

Autor: Paluchowski Władysław Jscek, Bartkowiak Grażyna
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Wydanie I
Poznań 2004
Format 14,5x21 cm
ISBN 83-88856-46-4 (seria), ISBN 83-88856-51-0 (t. 1), ISBN 83-88856-56-1 (t. 2)
ss. 420 (t. 1), ss. 332 (t. 2)

język: polski

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